Your brand personality is like your own. Generally speaking, your brand should remain tried and true in its core values (customer interaction, consistency of service and presentation) and will evolve in other ways (fresh product/service offerings, updated digital experience or packaging). This week we've been talking about knowing your brand, identifying your target market and understanding the landscape among your peers, competitors and mentors (brands you admire and aspire

Every company - big or small - should have a consistent look and feel across brand communications. Consider your name, logo, fonts, colors and tagline (if you have one) the FACE of your brand. The identity of your business will resonate with customers if they see the same clear message on your storefront, business cards, social media, newsletters and even your packaging (if you have it). Similarly, it will make it easier for anyone working with your business (advertising outl

Is your computer desktop screen a cluttered mess of icons? If someone needed your logo in high resolution ASAP, how long would it take you to find it? This marketing minute begs the question - 'how organized are your files?' It'll only take you 10 seconds to answer, which leaves the remaining 50 seconds for you to find a time - probably an hour - to organize your files in a way that is consistent, clear and readily at your fingertips. Organizing your own files - as well as th