This marketing minute is designed to take the "marketing to-do" list off this huge shelf in the back of your mind and put it at the forefront at one specific time each week. Depending on your business, it may be on Mondays before opening for the week or perhaps a better time is for a few minutes during lunch after your weekly staff meetings. Whenever it is, take 15 minutes at some point in your week to map out some long and short-term goals for marketing. Here's an example: